Donald Trump is the Master of Getting Cheap Heat
A man goes up to a microphone, says horrible things that pisses off a crowd of people, he smirks through it all, and even makes on the fly comments about the crowd's reaction almost egging more of it on. I've either described a Pro Wrestling bad guy, or heel, or a Presidential candidate.
In Pro Wrestling, we have the understanding that these are all actors playing a part. Why is it not any different from politics? Politicians poll and search for what resonates with their supporters with the goal of netting more. There's nothing authentic about what they are saying.
My favorite example of this has been Donald Trump. He is no stranger to the world of Pro Wrestling having hosted and participated in a few Wrestlemania's and an inductee of the celebrity wing of the WWE Hall of Fame.
Wrestling is based upon the idea of a face versus a heel. One way to determine a heel is by what they say on the microphone. Heels usually go for a large common denominator like mock the local sports team to get a negative reaction, or heat.
Trump has said some very reprehensible things like suggesting that Mexicans are rapists. And while we like to think that this is a universally deplorable thing to say aloud in mixed company, it's simply the act of getting cheap heat and continuing to grab the headlines.
In wrestling, any reaction is better then no reaction and no reaction is a surefire way of getting kicked off the card. The only way to make someone like Donald Trump go away is to take away the power of their cheap heat by just not reacting.