Getting Future Endeavored

If there’s something WWE has done well consistently in the last decade it has been their ability to brand specific terms and phrases. Fans are referred to as the WWE Universe, wrestlers are WWE Superstars, along with every catchphrase and chant. The weirdest phrase to have gotten over with wrestling fans comes from the boilerplate line that ends all WWE press releases about a wrestler no longer being a WWE Superstar.

“We wish [WWE Superstar] the best in all future endeavors.”

It's much nicer than getting a kayfabe Vince McMahon, "You're fired" and it’s now a verb. In wrestling forums you’ll see discussions and speculation about who will be next to be “future endeavored.” WWE has even sold t-shirts with this phrase. 

Getting “future endeavored” from WWE used to be a death knell for many wrestlers’ careers, it’s now a career choice many are actively seeking. Rey Mysterio Jr. is now performing for Lucha Underground post release and his name recognition is drawing the El Rey show more viewership. Alberto Del Rio also made Lucha Underground a landing spot and made himself a more attractive draw for WWE to bring him back.

Which brings us to Wade Barrett, Del Rio’s League of Nations former stablemate, rumored to have some Bad News and is looking to be released in search of future endeavors. Stuck in mid-card hell and knowing he was a great young talent having anchored a stable of up-and-comers in Nexus when he first started in WWE to winning last year’s King of the Ring, the future is bright for him.

I have no idea if he’s been Brogue Kicked on his way out to being “future endeavored.” If this is Wade Barrett going out on his back then I am confident he’ll be a bigger star that before.

Sometimes being “future endeavored” is the Brogue Kick that sets people undervalued in organizations into the next level.